Question

Theo chocolate is ready to take their products abroad. Deborah, Theo chief marketing officer, has decided that the company needs to add Matcha green tea, wasabi, and Red bean flavors to their chocolate bars in order to customize their products to Japanese tastes. For India, Deborah thinks saffron and cardamom flavors would be best. She knows there is a lot of industry competition in other countries, so Theo will have to spread some time considering how to market the products abroad. Which type of global corporate strategy is Deborah considering? A) Glocalization strategy B) export strategy C) globalization strategy D)Multidomestic strategy

Answer 1

Deborah is considering a Multidomestic strategy for Theo chocolate, which involves customizing products to suit local tastes in Japan and India as part of their international expansion.

Step-by-step explanation:

Deborah, the chief marketing officer at Theo chocolate, is considering a type of global corporate strategy that involves customizing their chocolate bar flavors to cater to local tastes in different countries. This strategy is named a Multidomestic strategy. It aims to tailor products and marketing strategies to specific national conditions, which contrasts global or uniform strategies that do not adapt to local preferences. In the scenario described, the company is strategizing to add Matcha green tea, wasabi, and Red bean flavors for Japan, and saffron and cardamom flavors for India, in response to the competitive foreign industries. This approach is indicative of a Multidomestic strategy due to its emphasis on customization and local market adaptation.