Question

One of the components of the Theories of Reasoned Action and Planned Behavior (TRA/TPB) refers to ""a person’s beliefs about what other people in his or her social group will think about the behavior and his/her motivation to conform"" to that thinking. This TRA/TPB component is termed as ___. A. attitude B. behavioral intention C. subjective norms

Answer 1

Attitude

Explanation:

Attitude refers to a set of emotions, beliefs and beliefs towards an object, person, things and events. Attitude is the result of how person nurture or upbringing. They can have a powerful influence over behavior while attitude is enduring so can a person change his attitude if he wants. It is a learned tendency that evaluates things in a certain way. This is the evaluation of people, issues, objects, or events. Such evaluation can be positive or negative but sometimes it is also uncertain. Sometimes you have mixed feelings for a person.

There are three components of the attitude model :

• Affective
• Behavioral
• Cognitive