Question

Trey sells consumer electronics. He knows his customers weigh the costs versus the benefits associated with the different options available. He decides which products to offer and what prices to charge based on the way his customers think. Trey operates as if he were in the __________ era

Answer 1

value era

Step-by-step explanation:

Answer 2

Value era.

Step-by-step explanation:

Trey operates as if he were in the value era. Focusing on the way his customers think, and basing his marketing decisions on his clients' values Trey is operating with a customer's centered approach. He does not sell his products with a product-centered approach. He is focused on what his clients value more and bases his decisions on this.