Question

Kentucky Fried Chicken (KFC) suffered a major chicken sales decrease in Hong Kong immediately after running the Chinese version of their successful worldwide advertising campaign "Finger lickin’ good" that supposedly highlights the tastiness of their chicken. This is most likely an issue of:a. Cultural differences and localization pressures b. Government demands and factor costs c. Localization pressures and economies of scale d. Cultural differences and global competition

Answer 1

A.

Step-by-step explanation:

To building multinational flexibility, you must need the ability to manage risk and exploit opportunities arising from the diversity and volatility of the global environment.

You must understand and manage different forms of risk. Scan and respond to discontinuities in global environment. Also to select most attractive markets.

Localization pressures. There are:

-trade barries

-differences in technical standards

-unique distribution channels

-cultural differences (that impact product use)

-strong local/national