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When the CEO and senior management of a books, music, and games distributor systematically evaluate the company’s internal and external environment to evaluate the vision and mission and develop objectives, which aspect of strategy formulation are they engaged in?

1 Answer

5 votes

Answer:

PEST and SWOT

Step-by-step explanation:

PEST and SWOT are closely related approaches to business analysis. PEST is an acronym that stands for political, economic, social and technological influences on a business. SWOT is a situational analysis tool for company leaders that involves assessing strengths, weaknesses, opportunities and threats.

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