Question

Which of the following is true of integrated marketing communication? It calls for a "big picture" approach to promotional activities. It is also typically referred to as mobile marketing. It does not include sales promotion. It segregates and highlights various independent promotional activities. It relies on mass-media advertising.

Answer 1

The answer is: It calls for a "big picture" approach to promotional activities.

Step-by-step explanation:

It refers to the integration (working together) of all the promotional activities the company carries out. The promotional activities must be coordinated so they work better and achieve the best possible results, ultimately boosting sales and profits.