Question

​Generally, the​ consumer's purchase decision will be to buy the most preferred​ brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these​ factors?

a. new product adoptionb. cognitive dissonancec. attitude of othersd. postpurchase behaviore. alternative evaluation

Answer 1

The answer is: C) Attitude of others

Step-by-step explanation:

The attitude of others refers to how much can another person´s attitude reduce what someone else prefers to buy. The extent of how much can a third party influence our purchasing decisions is based on:

1. How intense is the third party´s negative attitude toward buying that specific product.
2. How motivated we are to comply with the other person´s attitude.