Question

Anita, an executive at Glaciers, Inc., wants to introduce a profit-sharing program. She needs to convince other executives that it is a good idea for their company. She has considered her audience and gathered information. Next she should

Answer 1

Answer: Framing her primary message.

Explanation: Framing of the primary message is the forming of the agenda regarding the message .It helps in gaining the focus of the people towards the subject of the message.

Anita should also frame the message about her idea regarding the program after the information gathering .This will help her in attaining the focus of every executive in the office .People will tend to understand the primary message through this activity.