Question

Sarah is conducting an audience analysis in preparation for her persuasive speech. Within her efforts to gather data, Sarah asks the question: "What are the guiding principles for one of the organizations' in which you are a member?" According to Chapter 6: Audience Analysis, what sort of audience analysis profile is Sarah constructing from this question?

Answer 1

Psychographic profile.

Step-by-step explanation:

According to Chapter 6: Audience Analysis, the audience analysis profile that Sarah is constructing from this question is a psychographic profile. A psychographic profile is a qualitative approach. It describes consumers according to their interests, opinions, attitudes and social behavior. Knowing the audience is very important for a speaker who wants to deliver a persuasive speech.