Question

Zing Candy launches an ad that shows people being revitalized after eating its candy bar. The ad attempts to deliver the message of "Instant energy." Janice Cooper, a viewer of the ad, thinks that the ad reflects people in it as rude and irritating. In terms of the communication process, Janice has ________ the message improperly. encoded channeled conveyed decoded transmitted

Answer 1

decoded

Step-by-step explanation:

Communication is the exchange a messages between people through signs symbols, and semiotic rules that are mutually understood

When the sender is sending their message it is encoded. The message being encoded means that the sender is packaging the message in a way that the receiver interprets the message as what is intended by the sender. The sender encodes the message in such a way that he/she thinks that the receiver would understand the message.

When the receiver receives the message they decode the message. Decoding a message means interpreting the message from their own fram of reference.

Here, Janice interpreted something that was not intended by the advertisement. So, Janice has decoded the message improperly.