The biggest factors that distinguish one competitive
strategy from another are _______________
A) a customer value proposition, profit formula, and
collection of valuable resources.
B) striving for a high degree of customer loyalty to the
company’s brand.
C) assembling a wide portfolio of company resources,
competitive capabilities, and core competencies.
D) developing a better credit rating than rivals.
E) choosing between (1) a market target that is either broad
or narrow, and (2) whether the company should pursue a competitive advantage
linked to lower costs or product differentiation.