Question

Eppie's Used Cars wanted to test whether straight price discounting worked better than a free gift. It ran two different commercials on alternate Wednesdays. The first offered 10 percent off the Kelley Blue Book price for any four-wheel-drive vehicle on the lot while the second offered a free tent with the purchase of any four-wheel-drive vehicle at the Kelley Blue Book price. The type of offer was the ________ variable. The number of people that responded to each type was the ________ variable, which would suggest the best strategy for increasing traffic.

A. marketing; dependent variable
B. dependent; independent variable
C. control data; independent variable
D. independent; dependent variable
E. dependent; control data

Answer 1

The answer is: D) independent ; dependent

Step-by-step explanation:

In an experiment the independent variable is the variable that is changed to test how it affects the dependent variable.

In this case, the independent variable was the promotional strategy which offered two options:

1. get a 10% discount or
2. get a free tent

The dependent variable is the amount of customers who decide to purchase cars the promotional offer they choose.