Question

Watch was a teen publication given out free to high school students, but the publication was unable to deliver the response rates to coupons or sample offers that its advertisers expected. Marketing researchers for its publisher developed a research plan, gathered information from teen focus groups, analyzed the findings, and recommended replacing Watch magazine with Fuel for boys and Verve for girls. Making this change would be considered which step in the marketing research approach? a. define the problem

b. develop the research plan
c. collect relevant information
d. take marketing actions
e. develop findings

Answer 1

The answer is: D) Take marketing action

Step-by-step explanation:

Propose the actions that are needed to solve the problem is the final step in a marketing research. The following are examples of the issues the proposed actions should deal with:

What marketing campaign do you as a researcher propose?

What product changes do you recommend?

What area (Price, Product, Promotion or Place) do we need to focus in and improve?

How can we evaluate if the changes were successful in solving the problem?

In this case the researcher proposed to diversify the Product and develop two separate magazines, one for boys and the other for girls.