Question

There are four main categories of strategies that managers may define to create and sustain a competitive advantage. Which of these is an example of a business-level strategy? a. A CEO of a multidivisional company selecting a new customer market segment to pursue and establishing a new business unit to serve the segment b. A finance director developing a plan to improve the return on invested capital (ROIC) by negotiating more favorable payment terms with customers and vendors c. A general manager defining a superior customer service strategy for his division to better deliver its products d. A local grocery store buyer choosing to stock a local farmer's unique, sweet-and-spicy jellies

Answer 1

c. A general manager defining a superior customer service strategy for his division to better deliver its products.

Step-by-step explanation:

Business Level Strategies focuses on satisfying the needs of customers and then aiming to earn more than the average return.

For any organization which aims to grow needs to know its customer properly, about the needs, demands, as it can only grow if the customer satisfaction is maximum.

In the given instance, the statement "c" focuses on specific customer strategy to ensure that the department or division in concern will deliver to customer the better version of services.

As this aims for maximum satisfaction for customer, this is the correct example of Business Level Strategies.