Answer:
The answer is: Refers to a standard of business conduct and can improve business decisions
Step-by-step explanation:
Business ethics are the moral principles and values that guide how a company behaves. It´s a way for distinguishing if something is right or wrong.
Since any business is part of a community (or several communities in case of big corporations) its decisions are judged by the community. Customers don´t tolerate flagrant unethical business behavior, no matter what excuse.
Customers like businesses that show ethical values. That is why some corporations try to present themselves as ecological or caring about their community.