Question

Which of the following statements is true of marketing-oriented firms?

a. Marketing-oriented firms think of customers as primarily existing to buy the firm’s output.
b. In a marketing-oriented firm, every department’s activities are guided by what customers need and what the firm can deliver at a profit.
c.In marketing-oriented firms, there is a lack of a central focus, as managers tend to build "fences" around their own departments.
d.In marketing-oriented firms, the total system’s effort is guided by what individual departments would like to do instead of what customers want.
c. Marketing-oriented firms focus on making and selling whatever products are easy to produce.

Answer 1

In a marketing-oriented firm, every department's activities are guided by what customers need and what the firm can deliver at a profit.

Step-by-step explanation:

Marketing - oriented firms -

These are the firms that prioritize the needs and desire of the consumer and create and design the products to satisfy the consumers .

The strategy of these firms is to focus on establishing the main selling points in order to promote the existing products other than manufacturing completely new products .

It is a customer - centered method for the development of the product .