Question

Imagine that the American Red Cross Board of Governors sets a goal of increasing online donations by 15 percent year over year for the next three years. They view this goal as very challenging but achievable. Why might the organization’s leaders set such an ambitious goal? Check all that apply.

Answer 1

Answer: Ambitious goals can drive employees to work harder to achieve them.

Explanation: The board of Governors can set goals that are higher than what has been achieved before, in an effort to push employees and volunteers to think in creative and innovative ways to try and achieve these goals. These organisational members can be inspired to think outside of the box to figure out how to achieve these goals, which can result in increased donations for American Red Cross, and maybe some form of incentive can be awarded to these members by the Board of Governors for achieving this task.