Question

Brown's Foods determined that Southerners preferred milder mustard than those in the Northeast. This led the company to develop a new "Southern Style Mustard." This strategy best exemplifies usage segmentation. demographic segmentation. socioeconomic segmentation. lifestyle segmentation. geographic segmentation.

Answer 1

Geographic segmentation

Explanation:

Geographic segmentation is a market segment strategy in which the market is divided based on region and geographies. Geographies segmentation can be classified by parameters like countries, states, cities, villages, urban climate conditions, the density of the population.

Importance of the geographic segmentation:

People live in the same area often have same needs

Advantage of geographic segmentation:

Large national or international market have different consumers in the different regions have different needs. Its an effective approach for companies

• It can also be effective with a limited budget.

• It works well in a different area of the population density