Answer:
consumer culture
Step-by-step explanation:
Consumer culture correlates social values, ethnic status and social activities with the consumption of goods and services.
The concept behind consumer culture is to link the eating and consuming habits with that of social lifestyle. Taking McDonald's as an example, it is pertinent for a global corporation to respect religious and social limitations of its consumers. As a result of this, we see different menu all over the world. The example is McDonald's does not offer beef burgers in India.