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What is the relationship between advertising, selling, promotion, and marketing research functions?
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What is the relationship between advertising, selling, promotion, and marketing research functions?

User Mayrs
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21 votes

Answer:

While advertising presents a reason to buy a product, sales promotion offers a short-term incentive to purchase. Sales promotions often attract brand switchers (those who are not loyal to a specific brand) who are looking primarily for low price and good value. The goal of promotions is to present your product, increase demand, and differentiate it. So, promotion is the basic element of marketing.

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User David Reich
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