Question

Dunkin’ Donuts offers coffee and donuts that are "familiar with a twist"—popular items that are available all the time, and seasonal specials like pumpkin spice coffee and heart shaped donuts. This "familiar with a twist" approach is an example of which of the four Ps?

Answer 1

This approach is an example of Product from four Ps.

Step-by-step explanation:

The case describes the 'product' element of the four ps of marketing mix. 'familiar with the twist' approach is used to describe the donuts which are classified as products of Dunkin Donuts. Product is a crucial element as this is what customers pay for therefore it is important understand their life cycle. The type of product also determines the price to be charged.