Question

3. Using the business idea you chose in Assignment 6, write a mission statement, vision statement, and list of 3-5 company values. (5.0 points)

Answer 1

A mission statement is usually disseminated internally. While the company vision is future-focused, the mission combines forward thinking with present goals.

Step-by-step explanation:

1. Life is Good: To spread the power of optimism

2. Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

3. American Express: We work hard every day to make American Express the world's most respected service brand.

4. Warby Parker: To offer designer eye wear at a revolutionary price, while leading the way for socially-conscious businesses.