Question

According to the loyalty effect, a five percent reduction in customer attrition can improve profits by as much as __________ percent.

a. 5
b. 10
c. 15
d. 20

Answer 1

d.20

Step-by-step explanation:

A reduction of five percent in customer attrition can improve improve the profits of the company by as much as 20 percent.This is according to loyalty effect.

The Loyalty Effect is a book written by Fredrick Reichheld it is based on customer retention.It is one of the best books on customer retention.