Question

At a company that markets televisions, marketers learn that many of the consumers who are willing to pay for high-quality televisions are sports fans. Which of the following would be the best way for the marketers to apply their knowledge of consumer behavior?

A.Charge a price that all customers can afford
B.Associate their brand with a reference group of star athletes
C.Run ads to change consumers' attitudes about sports
D.Try to shorten the consumer decision-making process

Answer 1

B.Associate their brand with a reference group of star athletes

Explanation:

At a company that markets televisions, marketers learn that many of the consumers who are willing to pay for high-quality televisions are sports fans.

B.Associate their brand with a reference group of star athletes.

This seems the most appropriate answer. When a brand is associated with someone we like, it is very likely that we use the same products like that person.