Answer:
Sports.
Step-by-step explanation:
The advent of new mass media brought the popularity of many sports to a new height. Local games that could only be enjoyed by a few, became worldwide events for millions of people.
One of the best examples is the FIFA World Cup, the major international association football competition in the world. The first World Cup in 1930 was celebrated when most of the media were printed, as radio and cinema was only becoming mainstream. With the first television broadcasts in 1954, the World Cup became the most widely viewed event in the world. The 2006 World Cup in Germany had a cumulative audience of 26 billion for its 64 matches, and 715 million for the final alone, which meant 1 out of every 9 people in the planet tuned in to watch the final match between France and Italy.