Question

Classify the following data. Indicate whether the data is qualitative or quantitative, indicate whether the data is discrete, continuous, or neither, and indicate the level of measurement for the data.

A company's international marketing group asked the following question to residents of 50 countries: "What has been your experience with American products?"
1) Below Average 2) Average 3) Above Average 4) Good to Excellent

A supervisor must give a summary evaluation rating from among the choices given below:
1) Poor 2) Fair 3) Good 4) Very good 5) Excellent

Are these data qualitativeor quantitative?
Are these data discrete or continuous?

What is the highest level of measurement the data possesses?
1) Nominal
2) Ordinal
3) Interval
4) Ratio

Answer 1

The data obtained from both questions is qualitative and discrete. The highest level of measurement for the data is ordinal.

Step-by-step explanation:

The data obtained from the first question, "What has been your experience with American products?", is qualitative as it involves responses categorized into below average, average, above average, and good to excellent. The data from the second question, where a supervisor gives a summary evaluation rating, is also qualitative, with choices ranging from poor to excellent.

Both sets of data are discrete since they are categorized into distinct choices. The highest level of measurement for these data is ordinal since the choices have a specific order but do not have equal intervals between them.