Question

In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42-inch LED HDTV?"

- problem recognition
- alternative evaluation
- purchase decision
- evaluation information search

Answer 1

Information search.

Step-by-step explanation:

Before we move on to actually purchase the product we go through the process of searching information. The questions are usually related to the features, benefits, cons, and price of the product. Questions also revolve around the price and consumers decide whether they can afford a certain product or service or not. For example, in the question, the consumer asks how much can he/she afford to pay for the TV.