Question

Companies that take a proactive stance toward the marketing environment are most likely to​ ________.

Answer 1

be the market leaders.

Step-by-step explanation:

Being proactive in marketing means to simply anticipate the problems or situations that are likely to take place in the future, and to predict the changing needs and wants of the market. Being proactive allows companies to:

• create groundbreaking campaigns
• build engagement with companies
• increase the capability to optimize campaigns based on past data

Answer 2

Come up with strategies that change the marketing environment.

Step-by-step explanation:

Companies with a proactive approach tend to operate ahead of time. They don't wait for a situation or an event to take certain actions but they are well-prepared beforehand to deal with all sorts of issues that may arise in the future. They do so by adopting strategies that have the ability to change the marketing environment. This also helps them gain an edge over their competitors.