Question

In addition to the elements of the traditional marketing mix, the expanded mix for services includes:

A. Positioning, personalization and process
B. People, physical evidence and process
C. Personalization, procurement and people
D. Profit, production and psychology
E. People, partnerships and positioning

Answer 1

People, physical evidence and process.

Step-by-step explanation:

In the 70s the 4ps of Marketing were update to 7. Currently an eight "P" is being taking into account too. This new "P" is Productivity & Quality