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A company is successful at recruiting engineers by handing out flyers during community events near a university which is highly rated for its engineering program. The company's competitor effectively reaches the same audience by hanging banners at a similar event. This is an example of ________.

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Answer: substitutability

Step-by-step explanation: The virtue of something being replaceable is called its substitutability. In simple words, it the ability of something to be put in place of other.

In the given case, the subject company and its competitor both are using the same method for recruitment and both are successful in their process. Thus, any one of them, could easily replace other in the process.

Hence from the above we can conclude that the the given case is an example of Substitutability.

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