Question

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the old-fashioned products they market. An offer to be featured in an upcoming edition of Taste of Home magazine would be considered as part of the __________ element of the marketing mix.

Answer 1

An offer to be featured in an upcoming edition of Taste of Home magazine would be considered as part of the promotion element of the marketing mix.

Step-by-step explanation:

Featuring the offer in an magazine is a way to promote the business and spread the word. The promotional element of the marketing mix includes promotional methods, message strategies, media strategies, and message frequency. This is one of the most important contributors to sales and traffic generation.