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When a business asks "What business are we in?" they are: a. conducting an environmental analysis. b. defining their business mission. c. writing a marketing plan. d. determining how many SBUs to create.
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When a business asks "What business are we in?" they are: a. conducting an environmental analysis. b. defining their business mission. c. writing a marketing plan. d. determining how many SBUs to create.

User Chris PERE
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Answer:

B. Defining their business mission.

User Jean Lebrument
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