Question

Burger Champ, a restaurant chain based in Zaneland, has a subsidiary in Arkadas. In this case, which of the following will be true if Burger Champ adopts a localization strategy?

a. It will include wine in the menu because wine is famous in Arkadas.
b. It will sell roast chicken burger as it is a signature dish of the restaurant chain.
c. It will include dishes that are familiar to the people of Zaneland.
d. It will introduce dishes that are new and different to the people of Arkadas.

Answer 1

a. It will include wine in the menu because wine is famous in Arkadas.

Step-by-step explanation:

Under the localization strategy, the company targets to get maximum satisfaction from local customers.

It gives a significant importance to the local people and culture of the organization.

In the given instance, the subsidiary of the Burger Champ restaurant is open now in Arkadas, as for practicing localization strategy, it will try to having everything on menu which is demanded by the local people of Arkadas.

Therefore, as wine is common for people in Arkadas, it will be the priority to add such item in the menu first.