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Most of us spend much more time with digital media than we did a decade ago. But today’s teens have come of age with smartphones in their pockets. Compared to teens a couple of decades ago, the way they interact with traditional media like books and movies is fundamentally different.By 2016, the average 12th grader said they spent a staggering six hours a day texting, on social media, and online during their free time. And that’s just three activities; if other digital media activities were included, that estimate would surely rise.
Teens didn’t always spend that much time with digital media. Online time has doubled since 2006, and social media use moved from a periodic activity to a daily one. By 2016, nearly nine out of 10 12th-grade girls said they visited social media sites every day.
Meanwhile, time spent playing video games rose from under an hour a day to an hour and a half on average. One out of 10 8th graders in 2016 spent 40 hours a week or more gaming – the time commitment of a full-time job.
While 70 percent of 8th and 10th graders once went to the movies once a month or more, now only about half do. Going to the movies was equally popular from the late 1970s to the mid-2000s, suggesting that Blockbuster video and VCRs didn’t kill going to the movies.
But after 2007 – when Netflix introduced its video streaming service – moviegoing began to lose its appeal. More and more, watching a movie became a solitary experience. This fits a larger pattern: In another analysis, we found that today’s teens go out with their friends considerably less than previous generations did.
But the trends in moviegoing pale in comparison to the largest change we found: An enormous decline in reading. In 1980, 60 percent of 12th graders said they read a book, newspaper or magazine every day that wasn’t assigned for school.
By 2016, only 16 percent did – a huge drop, even though the book, newspaper or magazine could be one read on a digital device (the survey question doesn’t specify format).
The number of 12th graders who said they had not read any books for pleasure in the last year nearly tripled, landing at one out of three by 2016. For iGen – the generation born since 1995 who has spent their entire adolescence with smartphones – books, newspapers and magazines have less and less of a presence in their daily lives.Of course, teens are still reading. But they’re reading short texts and Instagram captions, not longform articles that explore deep themes and require critical thinking and reflection. Perhaps as a result, SAT reading scores in 2016 were the lowest they have ever been since record keeping began in 1972.
It doesn’t bode well for their transition to college, either. Imagine going from reading two-sentence captions to trying to read even five pages of an 800-page college textbook at one sitting. Reading and comprehending longer books and chapters takes practice, and teens aren’t getting that practice.