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_____ refers to efforts to create, develop, and defend markets that satisfy individual and business customers.

a. Marketing
b. Supply chain
c. Sales
d. Business managemen

1 Answer

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Answer: Marketing

Explanation: The concept of marketing in business management focuses on developing healthy relationship with the existing customers and attracting the potential customers. It is considered a primary function of business management.

The customer service and satisfaction are main objectives of marketing.

Thus, from the above we can conclude that the correct option is A.

User Richard De Ree
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