Question

John works as a quality analyst at a technological firm. He wanted to buy a mobile phone for his wife. Though he was abreast of the latest mobile phone brands that were introduced in the global market, he bought a phone that was produced and marketed locally. He was skeptical about whether global brands deliver high-quality goods. In the context of market segmentation, it is evident that John falls under the segment of _____.

Answer 1

Antiglobal

Step-by-step explanation:

In market segmentation we can diferenciate 4 segments.

Antiglobals are skeptical abouth whether the goods of global brands have a high quality. Are against global brand

Global Agnostics are against global brands and are most likely to lead globalization movements.

Global Citizens favours buying global brands that signal prestige.

Global dreamers favours buying global brands but can't afford them, and still admire them.