Answer: Using technology
Explanation: The backstreet books is using technology to say aware of the needs of customers and make their business operations more fast.
In the given case, the company is using the scanner so that they can keep records of inventory and sales they made. They are using the technological advancement in their business operations for running the activities more efficiently.
The use of scanner for inventory and best selling book records will help the company to keep up with the demand of customers and also helps in future planning.