Question

Sandra is running an online bookstore. Her market research shows her that many people visit the site, look at several books, add one or more books to the shopping cart but never actually purchase anything. Based on what she learned about the consumer buying process, Sandra decided to offer free delivery. She felt that this would make it easier for the customer in the ___________ stage of the consumer buying process.

Answer 1

Answer: Purchase stage

Explanation: This is the second last stage in the buying process. Until this stage the customer must have decided to make the purchase. However it is not guaranteed that the customer will do it as any small issue could lead to change in mind.

In the given case, Sandra is giving additional services as the customers on her sight decides to purchase the book but cancels the order after.

Thus, from the above we can conclude that the given case relates to the purchase stage.