12.1k views
1 vote
Julie is the CEO of a leading yet mature company in the automotive industry. Her company's sales growth has been steadily declining the past few years. To stimulate growth, Julie may have to: _________

2 Answers

4 votes

Answer:

Growth is expected to grow much more quickly than average.

Step-by-step explanation:

Julie is the CEO of a leading yet mature company in the automotive industry. Her company-example-1
User Naveen Dennis
by
4.5k points
5 votes

Answer:

Invest in new product offerings that cannibalize existing sales of legacy products

Step-by-step explanation:

Since the sales of the automotive industry has been going down in the past few years, Julie working as the Chief Executive Officer of the company has to make decision and make investments in new projects and products so that the company sustains and the the growth also rises. Starting new projects in the market will help Julie's company to gain their returns and will help sustaining the company. Julie can also make cannibalize or use the machine part or the spare as the source of raw materials to manufacture other parts. Thus in this way, Julie can regain her declining sales growth.

User Watchmaker
by
5.0k points