Question

At the weekly meeting for Choice Hotels (the company that owns Clarion Hotel, Quality Inn, Comfort Inn, Comfort Suites, Sleep Inn, and Mainstay Inn), the marketing manager said, "We need an inexpensive creative way to increase awareness of our hotels among people who travel by automobile. To do that, I want to find some new media that the other hotel chains are not using." The purchase of this new media for the hotel chains’ advertising would be an example of a

a.new buy.
b.straight rebuy.
c.converted rebuy.
d.modified rebuy.
e.standard rebuy.

Answer 1

Answer: New buy

Explanation: In simple words, the situation in which someone buys something for the very first time is called new buy. These kinds of buys are usually done by the existing organisation with the objective of enhancing the present performance in the market.

In the given case, Choice hotels wants to find some new media to increase the awareness among people of their hotel.

Hence we can conclude that it is an example of new buy.