Question

Perla is trying to decide which of two plasma television sets she should purchase. One is more expensive than the other, but it has better resolution. Sound quality is the same on both television sets. They both come with remote controls, but Perla rarely uses a remote control so it is not a factor in her decision. Perla is using __________ to make the decision?

Select one:
a. Single criteria
b. Consideration set
c. Sound quality.
d. Price
e. Multiple criteria

Answer 1

The answer is e. Multiple criteria

Step-by-step explanation:

As Perla decides which television to get, she first compares the price of two television sets, one being more expensive than the other. Then she compares the resolution of the screens, and by their specifications the most expensive one has better resolution than the other. After that, she compares sound quality, which turns out to be the same for both televisions. The remote control is not relevant because she does not consider that to be a factor in her decision. Thus, we can conclude that Perla is using multiple criteria —3, to be specific—, to make her decision.