Question

Lisa is the vice president of sales and marketing for a software development company. She's been working with her sales force in recent months to develop a promotion strategy to sell obsolete software quickly at a reduced price, rather than the original suggested price. Which strategic manager role is Lisa fulfilling with this approach?

a. Functional-level manager
b. Corporate-level manager
c. Business-level manager
d. Chief Financial Officer (CFO)

Answer 1

Answer: Functional level manager

Explanation: Functional level managers are those managers who have authority over a department or unit in the organisation. These managers are the second in hierarchy and have reporting obligation towards senior managers.

In the given case, Lisa is the vice president of sales department and is working in strategy formation for the assignment given to her.

Thus, we can conclude that Lisa is a functional level manager.