Question

Freez is an ice-cream manufacturer in Ceda, a predominantly agrarian nation. Freez does not spend too muchon marketing its products. Instead, it focuses on improving the processes through which it manufactures ice-cream. Freez believes that the quality of the ice cream alone is enough to differentiate itself from other manufacturers and generate sales. In this scenario, Freez’s marketing strategy is: -promotion oriented. -relationship-marketing oriented. -sales oriented. -production oriented. -marketing-concept oriented

Answer 1

The answer is: Product oriented

Step-by-step explanation:

Marketing considers products as tangible goods or intangible services that satisfy a customer´s need or demand. In this case Ice Cream is Freez´s product and their marketing strategy is based on making their product better. They expect consumer fidelity to be very high and word of mouth marketing to take place.

They believe that once a customer tries their ice cream, two things will happen; They will like their ice cream so much that they will keep buying it (consumer fidelity), and that they will start word of mouth marketing. That is that one customer will tell his friends how good Freez´s ice cream is and that will make those people want to buy the ice cream. Once they buy the product, they will be so satisfied that they will again recommend the ice cream to their other friends. Word of mouth marketing works (on a small scale) the same way social network notifications or viral internet videos work, basically good gossip.