Question

Like many consumer products manufacturers, Frito-Lay gives its resellers discounts to encourage them to carry and promote its products. When doing so, Frito-Lay uses a(n) _______ strategy.

Answer 1

The correct answer is "push strategy"

Step-by-step explanation:

The term push strategy or push promotional strategy refers to create or increase the customer demand of a good or services, through promotions or discounts that applied to the resellers and retailers, to promote his products and maintain a reputation on the markets.