Question

Haya noticed that college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports themed ties as well as solid colored ties in her school colors. She can put an announcement on the school’s monitors that would display in the dining halls and student union.

Which of the following should Haya consider during her first month of operation?
a. A sales force automation system
b. A customer interaction center
c. Bundling
d. Campaign management
e. Purchasing profiles

Answer 1

c. Bundling.

Step-by-step explanation:

Haya wants to sell ties for the college students and she set up a tie store on her campus and offer solid color tie and sports theme ties also.

For creating an interest in college students in the first month of operation she should consider bundling.

Bundling means selling different items together as a package.