Question

Consumers' affinity for sports brands may be immune to threats other brands face, such as competition for attention and switching brands when performance does not meet expectations.

True / False.

Answer 1

True

Step-by-step explanation:

Consumers mainly sports persons natural liking for their favourite sports brand exists. Sports persons like to buy and wear their favourite brand of shoes, clothed and apparels.

These brands remained immune to threats from other the rival brands because they remain the favourite of the respective sports persons. In other words they remain safe.

The sport person like to wear these brands and perform in the competition. But when the performance does not meet the sports person's expectations, they try to switch brands and go for some other brands.

Thus the answer is True.