Question

Sean Jay, a successful retail chain from Spain, failed to establish its market in Germany. The main reasons for its failure were designing its retail outlets in Germany the same way it did in Spain and selling its products at low prices. People in Spain like to purchase products at bargain prices, whereas people in Germany often associate low prices with poor quality products. This shows that Sean Jay failed to consider which of the following uncontrollable factors in Germany?

A) political forces
B) foreign policies
C) technological forces
D) economic forces
E) cultural influences

Answer 1

Sean Jay failed to consider the cultural influences of Germany

Step-by-step explanation:

Every country has their own culture: the way they think, the way they see things and the way they make decisions. This comes from how the people in each country is raised and educated, what social events as a culture they went through, in what political state they live, even language has to do on how a culture it's build up in a country. Sean Jay should've ran a proper market research aiming to find more about Germans and how they behave towards their purchasing habits.