Question

Describe the "fear appeal" and how it's used in public health messaging. Give an example or create your own public health message using the fear appeal.

Answer 1

Fear appeal is scaring people into not doing certain things. hm one fear appeal would be maybe a commercial showing a boy on a subway train being kidnapped because his mom was away from him and it would scare mom's not to leave their kids alone.

Step-by-step explanation:

Answer 2

Fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm

Step-by-step explanation:

For example, an ad campaign may appeal to people's fear of body odor to convince them to buy deodorant.