Answer: Value chain
Step-by-step explanation: Value chain refers to the group of activities performed by an organisation to produce a good that is valuable in the market or to enhance the value of an existing product in the market. It uses several tools of marketing to achieve these objectives.
Thus, from the above we can conclude that value chain is the right answer as it will create the valuable product, that is, finished good and also enhance value of the firm and the product by recycling projects.