Question

Sayed's employer is currently developing a new marketing strategy. The top managers have developed the marketing strategy and have given it to Sayed so that he can now develop an implementation plan. Sayed's company will most likely end up with which type of strategy?

Answer 1

Answer: Realised strategy

Explanation: A realised strategy is an actual and realistic strategy that the organisation actually follows. These are the actions actually taken by the company. A realised strategy is a result of the company's:

emergent strategy - how does the company respond to unexpected challenges and opportunities

Intended strategy - the plans that the company had initially made.

Deliberate strategy - the parts of the intended strategy that the company decides to follow as time goes on.

In other cases however, a company's intended strategy is often abandoned. This leads to a non - realised strategy. This is the portions of the intended strategies that are long forgotten.

All these elements contribute to what the company actually uses and thus culminates into the realised strategy.